Context
Advertising using AR technology in a London bus shelter.
Design concept
Passers-by were able to witness a number of surrealistic and unbelievable street scene scenarios, where New Oxford Street was invaded by computer generated flying-saucers, a giant robot with laser eyes etc.
Experiential qualities and related concepts
Affective, atmosphere, hybrid, seductive.
Augmentation modality
Visual.
Technical options
A camera on the external face of the shelter, live streaming on its internal face of what the camera was recording and overlaid with 3D animations.
Prototyping techniques
Third-person techniques.
Source
