Unbelievable Bus Shelter


Advertising using AR technology in a London bus shelter. 

Design concept

Passers-by were able to witness a number of surrealistic and unbelievable street scene scenarios, where New Oxford Street was invaded by computer generated flying-saucers, a giant robot with laser eyes etc.

Experiential qualities and related concepts

Affective, atmosphere, hybrid, seductive.

Augmentation modality


Technical options

A camera on the external face of the shelter, live streaming on its internal face of what the camera was recording and overlaid with 3D animations.

Prototyping techniques

Third-person techniques.


Link to Video