Context
An art museum.
Design concept
Artists created digital artwork that could only be viewed in a specific Jackson Pollock gallery in MOMA, New York. Visitors who downloaded the MoMar-app could point their phones at paintings and would see them overlaid with digital artwork as a form of protest against elitist art culture.
Experiential qualities and related concepts
Critical, focus, place-specific.
Augmentation modality
Visual.
Technical options
Handheld device.
Prototyping techniques
AR toolkit.
Third-person techniques.
Source
