AR in London Tube App


Navigate London with your iPhone or iPad via location signs and distance tracking in augmented reality.

Design concept

A mobile app projects 3d signs of particular locations of interest – restaurants, bike rental spots, subway entrances, etc. onto the user’s screen. The app also measures how far the user is from the particular sight. By downloading packs for different types of locations, the user can expand the amount of information the app relays to them.

Experiential qualities and related concepts

control, focus, locative serendipity, place-specific, trustworthy, visibility.

Augmentation modality


Technical options

iOS AR app (uses functionality and visuals from the free alternative app made on Layar Creator).

Prototyping techniques

Video scenario.
Handheld AR toolkits.


London TFL, 2010.