Improved Google Maps navigation


Urban navigation. 

Design concept

Make walking directions easier. The user points their phone’s cameras at their surroundings and machine learning will identify the landmarks based on Street View imagery to pinpoint their location. It can then more accurately identify position and orientation, giving directions over the real world. The technical concept is called global localization.

Experiential qualities and related concepts

Control, fluency, locative serendipity, overview, place-specific, trustworthy, visibility.

Augmentation modality


Technical options

Smartphone, Visual Positioning Service, Street View.

Prototyping techniques

Third-person techniques.


Google AI Blog.