Context

Changing room in a department store.

Design concept

While in the changing room, familiar sentences constructed by social normativity appear, so the one changing finds themselves confronted with the emotions connected to the norms. The concept includes an engaging platform accessed via QR code right outside of the changing room, inviting you to change the experience for the next one going in there, being part of the movement and empowering who comes after.

Experiential qualities and related concepts

Affective, calm, critical, embodiment, hybrid.

Augmentation modality

Visual.

Technical options

Back-projection on fabric.

Prototyping techniques

Wizard of Oz.
Video scenario.

Source

Sarah Kathrin Glassner and Meike Remiger, 2018.
Link to Video