Context

A public, performative event in an urban outdoor setting, probably after dark. 

Design concept

Moving image elements are projected on a façade in a way that relates to its physical features and complemented with a musical soundtrack.

Experiential qualities and related concepts

Affective, atmosphere, hybrid, organic, seductive, sublime.

Augmentation modality

Multimodal.

Technical options

Projection mapping.

Prototyping techniques

Regular projection on scale model.

Source

Installation by AntiVJ for the grand opening of the Norrköping Visualization Center in 2010.
Feature image borrowed from romaintardy.com.
Link to Video