Augmented reality advertisement for printed media.
A printed advertisement that sparks curiosity. Using a phone a magazine reader can view the (missing) advertised shoe from different angles (and even switch between different shoe designs.) The printed advertisement goes beyond its two dimensions and comes alive through a screen.
Experiential qualities and related concepts
AR technology and a cellphone.
Lo-fi mockup with a frame, magazine, and a real shoe.
QR code and a phone.
NewGadgets.de published the video on YouTube in 2013.
Link to Video