Canonical Examples

Augmented advertisement for print

Published

 

Context

Augmented reality advertisement for printed media. 

Design concept

A printed advertisement that sparks curiosity. Using a phone a magazine reader can view the (missing) advertised shoe from different angles (and even switch between different shoe designs.) The printed advertisement goes beyond its two dimensions and comes alive through a screen.

Experiential qualities and related concepts

Hybrid, seductive.

Augmentation modality

Visual.

Technical options

AR technology and a cellphone.

Prototyping techniques

Lo-fi mockup with a frame, magazine, and a real shoe.
Video scenario.
QR code and a phone.

Source

NewGadgets.de published the video on YouTube in 2013.
Link to Video

 

You may also like

Published

Augmented pool table

Playing pool is all about angles and trajectories. Getting them right is a challenge, especially when you are learning. This AR-enhanced pool table makes that easy for you! The concept involves a projector and a real time camera that create a real-time projection of the path of ball that the player is aiming to strike. This enables the player to learn better or just enjoy an evening of a successful game of pool!

Published

Synapses

Synapses consists of interactive visualization program. The program projects on the floor and walls of room making it alive depending on how visitors move, activate sound and light.

Published

HTC Vive AR Lamp (concept)

Interact with your home without screens, instead with a context-aware projection lamp that works with different surfaces. The lamp enables you to interact more smoothly whilst conducting productive tasks as well as assisting you if there is the need. The application aims to provide you with more interactive and flexible workspace to higher focus and immersion.

Published

Remote troubleshooting assistance

Projection mapping is used to enhance existing manuals with indexical reference (pointing out machine parts, for instance). Support technician is available for remote consultation using voice communication, remote pointing and optional video feed from site.