A 250 m long, 30 m wide screen is placed at the center of the shopping mall. It serves several purposes at the same time; architectural concept binding the space together with entertainment, information, and illumination elements.
By integrating displays thoughtful into cities and matching their purpose with exactly the needed solutions, they become ambient. Not using (moving) screens supports the ambient character.
“SkyView brings stargazing to everyone. Simply point your iPhone, iPad, or iPod at the sky to identify stars, constellations, planets, satellites, and more!”
While in the changing room, familiar sentences constructed by social normativity appear, so the one changing finds themselves confronted with the emotions connected to the norms. The concept includes an engaging platform accessed via QR code right outside of the changing room, inviting you to change the experience for the next one going in there, being part of the movement and empowering who comes after.
