A 250 m long, 30 m wide screen is placed at the center of the shopping mall. It serves several purposes at the same time; architectural concept binding the space together with entertainment, information, and illumination elements.
Classic projection mapping using architecture as a canvas for art. The brilliant execution of this show allows for an impression of the opportunities offered by this technology. Static surfaces can be reshaped with light.
While in the changing room, familiar sentences constructed by social normativity appear, so the one changing finds themselves confronted with the emotions connected to the norms. The concept includes an engaging platform accessed via QR code right outside of the changing room, inviting you to change the experience for the next one going in there, being part of the movement and empowering who comes after.
A dystopic vision of surveillance society.
