Context

Augmented reality advertisement for printed media. 

Design concept

A printed advertisement that sparks curiosity. Using a phone a magazine reader can view the (missing) advertised shoe from different angles (and even switch between different shoe designs.) The printed advertisement goes beyond its two dimensions and comes alive through a screen.

Experiential qualities and related concepts

Hybrid, seductive.

Augmentation modality

Visual.

Technical options

AR technology and a cellphone.

Prototyping techniques

Lo-fi mockup with a frame, magazine, and a real shoe.
Video scenario.
QR code and a phone.

Source

NewGadgets.de published the video on YouTube in 2013.
Link to Video