The singer’s dress looked like it integrated in the stage. Animations were projected onto the dress and the stage and it changed the ambience according to the mood of the song.
Moving image elements are projected on a façade in a way that relates to its physical features and complemented with a musical soundtrack.
While in the changing room, familiar sentences constructed by social normativity appear, so the one changing finds themselves confronted with the emotions connected to the norms. The concept includes an engaging platform accessed via QR code right outside of the changing room, inviting you to change the experience for the next one going in there, being part of the movement and empowering who comes after.
Redefining touch interaction as more of a living organism than a piece of hidden technology.
