Handheld AR is used to combine thriving virtual plants with physical sculptures of an apparently barren landscape, thus expressing a message of resilience, adaptation and hope.
A fluid audiovisual Op-Art experience.
While in the changing room, familiar sentences constructed by social normativity appear, so the one changing finds themselves confronted with the emotions connected to the norms. The concept includes an engaging platform accessed via QR code right outside of the changing room, inviting you to change the experience for the next one going in there, being part of the movement and empowering who comes after.
When you approach your fridge it becomes transparent, letting you peek inside without opening the door. Additional information about the products is displayed making you aware of what has been automatically ordered, expiration dates, or food that has been “reserved” for Sunday dinner.
