A 250 m long, 30 m wide screen is placed at the center of the shopping mall. It serves several purposes at the same time; architectural concept binding the space together with entertainment, information, and illumination elements.
Classic projection mapping using architecture as a canvas for art. The brilliant execution of this show allows for an impression of the opportunities offered by this technology. Static surfaces can be reshaped with light.
Moving image elements are projected on a façade in a way that relates to its physical features and complemented with a musical soundtrack.
Handheld AR is used to combine thriving virtual plants with physical sculptures of an apparently barren landscape, thus expressing a message of resilience, adaptation and hope.
