Context

Finding furniture that fits both the size and style of your apartment can be hard. Ikea Place makes it so you can view what certain furniture will look like in an existing room.

Design concept

Making interior design more accessible through augmented display.

Experiential qualities and related concepts

Hybrid, seductive.

Augmentation modality

Visual.

Technical options

VR and AR technology, smartphone or tablet’s built in camera technology.
App measures the space, approximately – user might need to scale the furniture items slightly.

Prototyping techniques

Augmented reality applications.
Puppet show using a camera with large focal depth.
(Third-person techniques: storyboards, video scenarios.)

Source

IKEA, 2017
Link to Video