Pokémon Go


Outdoor entertainment for the Pokémon enthusiasts or the “collector gamers”

Design concept

Use your smartphone to catch digital Pokémon’s that can appear in your surroundings. It has an AR mode that lets you see the Pokémon placed on the physical environment through the camera and get easier to catch.

Experiential qualities and related concepts

Collaborative, hybrid, seductive, sociality.

Augmentation modality


Technical options

Smartphone app.

Prototyping techniques

Third-person techniques such as video scenarios.


Official site.
Link to Video