Canonical Examples

Velarium

Published

 

Context

A shopping mall (The Place, a famous mall in Beijing, China). 

Design concept

A 250 m long, 30 m wide screen is placed at the center of the shopping mall. It serves several purposes  at the same time; architectural concept binding the space together with entertainment, information, and illumination elements.

Experiential qualities and related concepts

Atmosphere, place-specific, sublime.

Augmentation modality

Visual.

Technical options

Display.

Prototyping techniques

Display.

Source

Beijing City (the image is from unpcn.com).

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MoMar

Artists created digital artwork that could only be viewed in a specific Jackson Pollock gallery in MOMA, New York. Visitors who downloaded the MoMar-app could point their phones at paintings and would see them overlaid with digital artwork as a form of protest against elitist art culture.

Published

Box

Choreographed hybrid performance with human actor, physical objects and virtual form on “the principles of magic.”

Published

Hybrid scenography

Pre-generated projection is combined with choreography such that the dancer appears to interact with the computer graphics.

Published

Projection on stage

The singer’s dress looked like it integrated in the stage. Animations were projected onto the dress and the stage and it changed the ambience according to the mood of the song.