Canonical Examples

Audi A6 e-tron

Published

Context

The electric car produced by Audi uses digital matrix LED headlights to project visuals on the road and other surfaces.

Design concept

Alongside projecting images, the car headlights can also project video games that you can play using your smartphone as a controller.

Experiential qualities and related concepts

Control, fluency, performative, peripheral awareness, atmosphere, visibility, seductive

Augmentation modality

Visual

Technical options

Digital matrix LED lights.

Prototyping techniques

Storyboard, Wizard of Oz, video scenario.

Source

Techspot

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Published

Musical stage effect

Pre-generated projection combined with live singing performance re-creating scenes from the original animation movie, resulting in a smooth visual “interaction” between the actress and the computer graphics on a theatre stage.

Published

Interactive Fishing Party

Projection on a controlled fountain waterscreen of full-length 260m. Use your smartphone as a fishing reel and join forces with other participants, spin you reel round and round to haul in a fish. If you are successful the fish appears in your smartphone.

Published

Google Cultural Institute

A potential concept where a person can make different poses in front of a camera and the database matches that pose with a famous painting/portrait from the history. It creates an interactive experience for a visitor by letting them use their gestures to learn more about art and culture history. In the vast data available for us to grasp, this method makes it a bit easier to connect with and learn.