Context
A bespoke coloring book for children.
Design concept
As a page is being colored, handheld AR shows a 3D-rendered version of the character on the page is textured with the coloring. The custom-made character can be saved and used for, e.g., animation through motion capture or integrated into games.
Experiential qualities and related concepts
Hybrid, seductive.
Augmentation modality
Visual.
Technical options
Custom texturing algorithm.
Prototyping techniques
Video scenario.
Source
Disney Research, 2015.
“Disney is using augmented reality to bring coloring books to life” (The Verge, 2015)