Context
The electric car produced by Audi uses digital matrix LED headlights to project visuals on the road and other surfaces.
Design concept
Alongside projecting images, the car headlights can also project video games that you can play using your smartphone as a controller.
Experiential qualities and related concepts
Control, fluency, performative, peripheral awareness, atmosphere, visibility, seductive
Augmentation modality
Visual
Technical options
Digital matrix LED lights.
Prototyping techniques
Storyboard, Wizard of Oz, video scenario.
