The electric car produced by Audi uses digital matrix LED headlights to project visuals on the road and other surfaces.
Alongside projecting images, the car headlights can also project video games that you can play using your smartphone as a controller.
Experiential qualities and related concepts
Control, fluency, performative, peripheral awareness, atmosphere, visibility, seductive
Digital matrix LED lights.
Storyboard, Wizard of Oz, video scenario.