Context
Subway stations (and other public places with ad billboards).
Design concept
An augmentation layer overlaying visual art on advertising billboards to reclaim the public space for artists.
Experiential qualities and related concepts
Critical, performative.
Augmentation modality
Visual.
Technical options
Handheld AR.
Prototyping techniques
Hi-fi AR prototyping tools.
Third-person techniques such as photo storyboards and video scenarios.