{"id":327,"date":"2019-04-02T15:54:16","date_gmt":"2019-04-02T14:54:16","guid":{"rendered":"https:\/\/augmentedinformationspaces.itn.liu.se\/?p=327"},"modified":"2019-04-02T15:54:16","modified_gmt":"2019-04-02T14:54:16","slug":"unbelievable-bus-shelter","status":"publish","type":"post","link":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/2019\/04\/02\/unbelievable-bus-shelter\/","title":{"rendered":"Unbelievable Bus Shelter"},"content":{"rendered":"<div id=\"pl-43\" class=\"panel-layout\">\n<div id=\"pg-43-0\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-43-0-0\" class=\"panel-grid-cell\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;vertical_alignment&quot;:&quot;auto&quot;}\" data-weight=\"1\">\n<div id=\"panel-43-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p><iframe width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/Go9rf9GmYpM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h4 aria-level=\"2\">Context<\/h4>\n<p><span class=\"TextRun SCXO102911017\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO102911017\">Advertising using AR technology in a London bus shelter.\u00a0<\/span><\/span><\/p>\n<h4 aria-level=\"2\">Design concept<\/h4>\n<p>Passers-by were able to witness a number of surrealistic and unbelievable street scene scenarios, where New Oxford Street was invaded by\u00a0computer generated\u00a0flying-saucers, a giant robot with laser eyes etc.<\/p>\n<h4 aria-level=\"2\">Experiential qualities and related concepts<\/h4>\n<p>Affective, atmosphere, hybrid, seductive.<\/p>\n<h4>Augmentation modality<\/h4>\n<p>Visual.<\/p>\n<h4 aria-level=\"2\">Technical options<\/h4>\n<p>A camera on the external face of the shelter, live streaming on its internal face of what the camera was recording and overlaid with 3D animations.<\/p>\n<h4 aria-level=\"2\">Prototyping techniques<\/h4>\n<p><span class=\"TextRun SCXO47589583\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO47589583\">Third-person techniques.<br \/>\n<\/span><\/span><\/p>\n<h4 aria-level=\"2\">Source<\/h4>\n<p><a href=\"https:\/\/www.jcdecaux.com\/blog\/winner-jcdecaux-innovate-campaign-month-march-2014\">JCDecaux<\/a>.<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=Go9rf9GmYpM\">Link to Video<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising using AR technology in a London bus shelter. <\/p>\n","protected":false},"author":2,"featured_media":328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[2,3,13,21],"class_list":{"0":"post-327","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-canonical_examples","8":"tag-affective","9":"tag-atmosphere","10":"tag-hybrid","11":"tag-seductive","12":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/posts\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":1,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"predecessor-version":[{"id":329,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/posts\/327\/revisions\/329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/media\/328"}],"wp:attachment":[{"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}