{"id":137,"date":"2018-05-15T18:47:38","date_gmt":"2018-05-15T17:47:38","guid":{"rendered":"https:\/\/augmentedinformationspaces.itn.liu.se\/?p=137"},"modified":"2018-05-15T18:47:38","modified_gmt":"2018-05-15T17:47:38","slug":"augmented-advertisement-for-print","status":"publish","type":"post","link":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/2018\/05\/15\/augmented-advertisement-for-print\/","title":{"rendered":"Augmented advertisement for print"},"content":{"rendered":"<div id=\"pl-43\" class=\"panel-layout\">\n<div id=\"pg-43-0\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-43-0-0\" class=\"panel-grid-cell\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;vertical_alignment&quot;:&quot;auto&quot;}\" data-weight=\"1\">\n<div id=\"panel-43-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p><iframe width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/wKwLBWCKs94?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h4 aria-level=\"2\">\u00a0<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-138 size-large\" src=\"https:\/\/augmentedinformationspaces.itn.liu.se\/wp-content\/uploads\/2018\/05\/shoe_advert_2-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/augmentedinformationspaces.itn.liu.se\/wp-content\/uploads\/2018\/05\/shoe_advert_2-1024x573.png 1024w, https:\/\/augmentedinformationspaces.itn.liu.se\/wp-content\/uploads\/2018\/05\/shoe_advert_2-300x168.png 300w, https:\/\/augmentedinformationspaces.itn.liu.se\/wp-content\/uploads\/2018\/05\/shoe_advert_2-768x430.png 768w, https:\/\/augmentedinformationspaces.itn.liu.se\/wp-content\/uploads\/2018\/05\/shoe_advert_2.png 1541w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n<h4 aria-level=\"2\">Context<\/h4>\n<p><span class=\"TextRun SCXO102911017\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO102911017\"><span class=\"TextRun SCXO84506035\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO84506035\">Augmented reality advertisement for printed media<\/span><\/span>.\u00a0<\/span><\/span><\/p>\n<h4 aria-level=\"2\">Design concept<\/h4>\n<p><span class=\"TextRun SCXO23034576\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO23034576\"><span class=\"TextRun SCXO123015328\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO123015328\">A printed advertisement that sparks curiosity. Using a phone a magazine reader can view the (missing) advertised shoe from different angles (and even switch between different shoe designs.) The printed advertisement <\/span><\/span><span class=\"TextRun SCXO123015328\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO123015328\">goes beyond its two dimensions and comes alive through a screen<\/span><\/span>.<\/span><\/span><\/p>\n<h4 aria-level=\"2\">Experiential qualities and related concepts<\/h4>\n<p>Hybrid, seductive.<\/p>\n<h4>Augmentation modality<\/h4>\n<p>Visual.<\/p>\n<h4 aria-level=\"2\">Technical options<\/h4>\n<p><span class=\"TextRun SCXO187077207\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO187077207\"><span class=\"TextRun SCXO239575201\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO239575201\">AR technology and a cellphone<\/span><\/span>.<\/span><\/span><\/p>\n<h4 aria-level=\"2\">Prototyping techniques<\/h4>\n<p>Lo-fi mockup with a frame, magazine, and a real shoe.<br \/>\nVideo scenario.<br \/>\nQR code and a phone<span class=\"TextRun SCXO47589583\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXO47589583\">.<\/span><\/span><\/p>\n<h4 aria-level=\"2\">Source<\/h4>\n<p>NewGadgets.de published the video on YouTube in 2013.<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=wKwLBWCKs94&amp;feature=youtu.be\">Link to Video<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A printed advertisement that sparks curiosity. Using a phone a magazine reader can view the (missing) advertised shoe from different angles (and even switch between different shoe designs.) The printed advertisement goes beyond its two dimensions and comes alive through a screen.<\/p>\n","protected":false},"author":2,"featured_media":138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[13,21],"class_list":{"0":"post-137","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-canonical_examples","8":"tag-hybrid","9":"tag-seductive","10":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":1,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":139,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions\/139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/media\/138"}],"wp:attachment":[{"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/augmentedinformationspaces.itn.liu.se\/index.php\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}